Challenge Nike called us to develop a lifecycle marketing strategy that would help unlock the potential of new data to drive online to offline shopping.

Approach

• Conducted in-depth analysis of Nike’s existing shopping behaviors across App, .com & retail.

• Analyzed key competitors across DTC and physical retail locations in two markets

• Conducted primary consumer research to gather qualitative insights on how better to inspire O2O shopping  behavior.

Solution A comprehensive lifecycle marketing playbook that, based on new data sets available,  provided strategic and creative solutions to drive omnichannel purchases.