Challenge Build on the success of year one by increasing brand awareness while simultaneously driving sell-through for a 2X increase of inventory over the previous year.

Strategy Our strategy remained consistent from the launch:  celebrate and elevate female volleyball athletes by tapping into the authentic culture of the sport while demonstrating that she (finally) has a better option than wearing men’s basketball shoes. 

Solution We identified our second wave of Avoli athletes to bring the evolved creative direction  “Hits Different”  to life.  Produced a full suite of digital and social assets to launch the brand, as well as delivered strong product innovation stories that highlighted the footwear benefits. 

The Alt League built and executed the NIL strategy and also manages the media strategy and buying, leading to unprecedented campaign efficiency.

Produced quick-hit assets to support an unexpected opportunity for the brand to be tested with a retail partner.

Results Midway through the campaign, Avoli had a 75% sell-through in test doors within the first 10 days, resulting in the retail partner expanding both doors and units, as well as a significant buy for 2025. 

For DTC, demand continues to outpace inventory—new colorways consistently sell out within weeks. With over 4,000 people on the waitlist, we’ve noticed fans in social posting their willingness to pay above market rate to get a pair of Avolis.