Challenge
Combat.mfg approached us to help launch their new DTC brand geared for players looking to back up their swagger with big swings. But how do you stand out in a category oversaturated with colorful equipment and big claims?

Strategy
Combat sets you apart from the pack.

Our strategy was to focus on the high school baseball athlete whose career has hit an inflection point. In their quest to make it to the next level (whether college or even pro), they have to fight for a spot, make a name for themselves, and prove their worth. Every tournament, every game, every at-bat. With so much at stake, he could be tempted to play it safe. But he’s not like the others. He’s not comfortable with the status quo and heritage gear.  He wants a brand that is as unique as his style of play. Something that sets him apart.

Solution
 “Built for Combat,” a 360 campaign featuring four of the top high school NIL athletes in the country, showing Combat.mfg makes bats that are built different for players who are built different. 

Leaning into “drop culture” popularized by streetwear, and given that each bat drop has a different limited edition colorway—we developed a visual language that uses color as a strategic weapon. Duotone film inspired by the Sandstorm bat, with hot pops of pink from the product itself, make the brand unique and disruptive in a sea of sameness in the category.

Results
Coming soon!