Challenge After years of growth, Drip Drop, an oral rehydration system, experienced a decline despite launching a new campaign. They needed help uncovering why the work was not driving sales and new ways to dimensionalize the campaign with social-first content to deliver engagement.  

Additionally, we analyzed their CRM efforts to unearth opportunities to improve sales.

Strategy We developed a creative strategy that positioned the brand as more relatable.  We leaned into specific consumer benefits that answered “Why Drip Drop” and centered our thinking around the strategy of “Gotta have my drip to feel better and do better. “

Solution Leveraging existing assets, we built content grounded in four messaging pillars focused on driving interaction and engagement.