Challenge
Launch the world’s first volleyball brand dedicated to female athletes.  Create awareness and drive sales quickly in order to demonstrate proof of concept for an angel funded start- up. 

Strategy
Our strategy was to celebrate and elevate female volleyball athletes by tapping into the authentic culture of the sport while demonstrating that she (finally) has a better option than wearing men’s basketball shoes.

Solution
Tap top college volleyball athletes to bring our “Volleyball Is a Vibe” campaign to life. Produce a full suite of digital and social assets to launch the brand and thoughtfully communicate the product innovation stories. In one 2-day shoot, we captured 6 OLV videos, 40 stills, 20+ social-first assets for @teamavoli and player channels.

The Alt League built and executed the NIL strategy, also managing the media strategy and buying, resulting in unprecedented campaign efficiency.

Results
The shoes sold out in three weeks (so quickly we had to turn off media)!
10.7% social engagement rate
4.8x ROAs within 3 months
42% of site traffic came from branded search
52% of total sales attributable to campaign