Challenge
In the wake of the market disruption and subsequent collapse of Silicon Valley Bank and First Republic Bank, JPM wanted to increase consideration among VC-backed early stage founders.  

Our challenge was to debunk the myth that the firm only works with the biggest companies out there, shining a light on the full-service offerings they provide to early-stage founders of the Innovation Economy.

Strategy
JPM is the expedition guide tailored for startups: Just as an experienced leader navigates a team through uncharted territories, JPM expertly carries the load of financial complexities, identifies the most promising pathways forward, advises on investment pitfalls, and accelerates growth for ventures in the Innovation Economy.  

Solution
After learning about the bespoke services JPM provides to startups from founders themselves, it was clear to our creative team that the firm could make an iconic statement and stand behind it: J.P. Morgan is “The Bank of the Innovation Economy.”  

From there, we tapped real clients of the bank to tell authentic stories of how JPM helped them navigate the early stages of startup life, showcasing the essential role the bank plays in their journeys. 

The campaign consists of 2 OLVs, OOH, Transit, Social and Digital content.