Challenge A rare female owned and operated distillery with a popular Portland tasting room, Freeland has a loyal following among locals and the LGBTQ+ community.  As they expanded into national online distribution they needed support articulating their brand to audiences outside the PNW while driving profitable eCommerce growth across digital properties.

Approach Get hyper-focused on finding the right audience.  Our media and strategy team worked in tandem to define the audiences so that we could build creative specifically targeting niche spirit lovers.

Solution As a start up, we needed to be mindful of production costs, so we developed creative that leverages a mix of their existing assets—then brought on a stable of creators to craft new content. Our media team vigilantly optimized across search, social and display to ensure efficiency.

Results
Reduced the cost of customer acquisition by 55% in two months.
Reduced CMP costs by 81% in three months. 
Drove a 100% increase in sales over the Holiday time period.