Challenge
Rawlings’ Combat.mfg wanted to launch a DTC bat brand in a sea of bright designs and big promises. How would they step up to the plate in a new way?

Strategy
We zeroed in on the high‑school slugger at a career crossroads—hungry to prove himself in college or beyond. He’s not the type to play it safe with the same old heritage gear. He needs a bat as standout as his swing. Combat sets you apart from the pack.

Solution
Built for Combat—a 360° campaign starring top high‑school NIL athletes. We leaned into drop culture, thrusting players into dynamic worlds that amplify each bat’s bold identity—showing that Combat bats, like their owners, are just built different.