STAY
KID
STAY KID Position Alexa Echo Dot Kid devices as must-have technology for parents with children ages 6-8, helping foster independence by providing content and experiences that are enriching, fun and safe. Drive brand lift and increase purchase consideration.
Show that an Alexa Echo Dot Kids is like “training wheels for technology.” The right amount of safety and security without taking away the magical discovery of childhood.
“Stay Kid,” a campaign focused on showing parents how Alexa Echo Dot Kids lets kids stay young, curious and imaginative, safe from the blind corners of the open internet. The global campaign included three unique OLVs (US, UK, DE), still images, and 21 social videos, all shot in three days.
BUT MAKE IT HOLIDAY.
A year later, for holiday, we had the chance to work with the UK team to adapt Stay Kid for German and UK markets. Shot in Berlin, the campaign ran in Cinema, OLV, Display and Social.
“Alt League has been incredible to work with. Tenured agency leaders with deep industry connections, they are able to present strategic work and execute to the highest degree, and do it in the lightning-fast pace we’re used to at Amazon.”